Mark Victor Hansen and Tom Antion: Tom interviews the man that is the cofounder of "Chicken Soup for the Soul".
"It's not just a book, it's a business". Mark tells you how he turned a book into an international sensation. It wasn't dumb luck either. Lots of hard work went into building the "Chicken Soup Brand" and this big thinker is going to outline for you many of the ways you can turn the information from one book into an entire business.
(97:06 minutes, 16.6MB)